Montgomery Wards 1967 Christmas Catalog
MMM made his debut in this catalog for Wards in 1967, but he was forced to share the page with a Johnny Astro Space Center (Topper Toys). Only the most basic of MMM sets was offered: MMM on Flight Card, Space Station, Space Crawler and the Space Station Space Crawler Deluxe Action Set. I like the motion lines drawn behind Matt on his sled.
Montgomery Wards 1968 Christmas Catalog
In 1968 Wards combines MMM with Johnny & Jane Apollo (Marx Toys) for a full-page black & white ad. Shown are the Firebolt Space Cannon, Captain Lazer, MMM on Flight Card, Space Station, Space Crawler and the Deluxe Space Station & Apace Crawler Deluxe Action Set from the previous year. Notice the 2 rare Johnny & Jane Apollo vehicles at the top of the page...the "Moon Crawler" has a surprising resemblance to one of our favorite MMM toys...
Montgomery Wards 1969 Christmas Catalog
Wards in 1969 devotes a full page to MMM and shows the Station (manned by 2 MMMs), MMM on a Space Sled, on a Unitred and in the Space Bubble (the only "NEW!" item), and driving a Firebolt. Captain Lazer is also featured. This year the buyer can save "$2.55" on the MMM Gift Set (the Space Station & Space Crawler Deluxe Action Set) for a total of $14.50! How many would you like?
Montgomery Wards 1970 Christmas Catalog
For 1970 Wards introduces the Star Seeker (as seen on TV...I wonder what that TV commercial looked like??!!) and Talking Major Matt Mason. The ad reads: "NEW! Amazing Star Seeker Electronically controlled Programmed action." The ad also shows the Uni-Tred and Space Bubble set and introduces the Sea Devils.