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Mattel MMM Trading Card
Issued in 1997, this card was part of a series of cards about Mattel toys (there were also cards for Hot Wheels and Barbie, among others). The card was only available from Mattel Toy Clubs, possibly from visiting a Mattel location or through reps. All of these cards cost 50 cents each, but sales were limited to two of each per customer.
Mattel probably issued the MMM card as a cheap way to retain or renew
the trademark rights to MMM and associated brand names (all of which are
stated on the back of the card). One reason for this would be the
uncertainty about who actually owned these rights (the most notorious
example being the dispute over ownership with Joe King.).
Another very good reason for Mattel to re-assert ownership might be
found in the current rumours that the MMM brand name could be re-used
for a new toy line (see our new Rumours section!).
note: It looks as if Matt's eyes have been changed (retouched) in the picture, since he doesn't look straight ahead as he normally does. Click here for a back enlargement.
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Classic Toys MMM Card
This card was issued within a set of Classic Toys Trading Cards. From 1993, this 66-card set chronicles the most popular baby boomer toys. The Major Matt Mason card features the Satellite Locker and a Matt on Space Sled. Nifty!
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Mattel Club Kit Membership Cards
Mattel produced (at least?) two other items that look like MMM trading cards. These were part of the MMM Club kits, and are described on the MMM Club page of this site.
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All images, captions and content are Copyright © 1997-2008 John Eaton unless otherwise stated. If there are any comments or objections, please contact John Eaton, by clicking here.
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