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Mattel 1968 "Toy Fair" Catalog
Most Mattel collectors don't realize that the 1968 Catalog also had a Toy Fair version. In this initial offering, the catalog was printed with a white background. This was changed to blue for the normal fall version. So I believe that this catalog is the actual first appearance of Hot Wheels and much more significant.

Back Cover

Front Cover
 

Page 11

Page 12

Page 13

Page 14

Page 15
 

Page 16

Page 17

Page 18

Page 24

Page 25
 

Price List Cover

Price Sheet
 




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