These catalogs are extremely rare... given to toy distributors and sales people to aid them with product information. Each item includes "Things to say and do:" to entice store owners to buy!
Some of these Quick Reference Catalogs contain information about Department Store Exclusives. I was hoping when I purchased this one to learn about the Sears Astro Trac Missile Convoy Set. Unfortunately, both this and the 69 Quick Reference guides failt to include information about the set (the 69 does have some Sears Exclusive doll information not found in the regular catalogs).