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Mattel 1967 "Fall" Catalog
The use of the term "Fall" Catalog is actually incorrect at this point in time, as in 1967 Mattel had three basic retailer catalogs: Spring Introductions, "Toy Fair," and their regular catalog, which was delivered in the Fall. In the 70's, Mattel began to call this last catalog the Fall Catalog, and even other names in the 80's. The most striking difference between this catalog and the "Toy Fair" version is the sky color and removal of the Space Rover. It's interesting that they cut-and-pasted terrain to make up for the gaps, and put that huge red Mattel logo on the back cover to balance the shot. The interior has several corrections as well.

Back Cover

Front Cover
 

Page 35

Page 37

Page 38

Page 92

Page 93
 

Page 94

Page 95

Page 96




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